Entrepreneurial and collaborative art director with extensive experience delivering creative leadership, strategic ideation, and brand-defining results across digital, video, and print media in
fast-paced environments. Leads by example as a creative team leader or individual contributor, employing versatile creative brainstorming skills and expertise in content development, design,
and managing concurrent projects with stakeholders across digital, social, and broadcast platforms.
fast-paced environments. Leads by example as a creative team leader or individual contributor, employing versatile creative brainstorming skills and expertise in content development, design,
and managing concurrent projects with stakeholders across digital, social, and broadcast platforms.
Motor Trend Group - Motion Graphic Producer Creative direction, project and production management of branding and campaign elements for MotorTrend linear broadcast, on-air and digital content, social media campaigns and strategic promotions. Company liaison with Discovery Communications broadcast operations, authored best practices, quality-control measures, and specification checks for MT branded video assets
Results: Promotions for SVOD platform increased viewer subscriptions by 200% in one year, 450% over 3 years; broadcast ad business for MT Auto Shows generating over $200k in annual revenue; branded social content for MT programming generated over 1 million organic views.
Post Modern Group - Art Director, Creative
Created concepts for broadcast advertising and editorial content; produced and art directed media for broadcast, web, and interactive in-flight entertainment systems; developed creative and design for national brands including: United Airlines, Mazda, Hyundai, US Airways.
Results: Created over 300% department revenue growth within first year; developed medical video
business and produced broadcast media packages for TLC and History Channel; concept, creative brief, art direction and client presentation for US Airways’ groundbreaking airline safety video.
Created concepts for broadcast advertising and editorial content; produced and art directed media for broadcast, web, and interactive in-flight entertainment systems; developed creative and design for national brands including: United Airlines, Mazda, Hyundai, US Airways.
Results: Created over 300% department revenue growth within first year; developed medical video
business and produced broadcast media packages for TLC and History Channel; concept, creative brief, art direction and client presentation for US Airways’ groundbreaking airline safety video.
ReelzChannel - Art Director, On-Air Promo
Developed network branding and on-air graphics for nationally broadcast cable channel. Art direction and design for on-air promotions, branded show identities, broadcast and digital content; department staffing and management, direction, scheduling, and project supervision.
Results: Developed promotion strategy with network leadership, implemented identity and broadcast elements for national launch into 25 million homes on Time Warner and Dish Network. Produced graphic packages for 5 original shows, including live daily events broadcast.
Developed network branding and on-air graphics for nationally broadcast cable channel. Art direction and design for on-air promotions, branded show identities, broadcast and digital content; department staffing and management, direction, scheduling, and project supervision.
Results: Developed promotion strategy with network leadership, implemented identity and broadcast elements for national launch into 25 million homes on Time Warner and Dish Network. Produced graphic packages for 5 original shows, including live daily events broadcast.
Motor Studio - Owner, Creative Director
Creative direction of motion design studio. Produced network identity, show titles, movie titles, and graphic sequences for broadcast, print, and web; client-facing business development and concept pitches; staffing and management, art direction, scheduling, and project supervision.
Results: Concept, presentation, and art direction for TBN network HD branding identity; broadcast campaign creative for Huntington Beach Boulevard of Cars; creative, art direction and production of reality show packages with Original Productions for programming on Discovery, History Channel, and TLC.
Creative direction of motion design studio. Produced network identity, show titles, movie titles, and graphic sequences for broadcast, print, and web; client-facing business development and concept pitches; staffing and management, art direction, scheduling, and project supervision.
Results: Concept, presentation, and art direction for TBN network HD branding identity; broadcast campaign creative for Huntington Beach Boulevard of Cars; creative, art direction and production of reality show packages with Original Productions for programming on Discovery, History Channel, and TLC.
Education
California Polytechnic State University, San Luis Obispo - BS, Applied Art & Graphic Design
Trained in graphic design, typography, photography, advertising and identity
California Polytechnic State University, San Luis Obispo - BS, Applied Art & Graphic Design
Trained in graphic design, typography, photography, advertising and identity
Awards
2006 Gold BDA - Total Sports Package -YES Network 2005
1999 Silver Promax - Drama Program Promotion - “Subway”
1997 Gold Promax - Network Broadcast Special Project - “Bartcasting”
2006 Gold BDA - Total Sports Package -YES Network 2005
1999 Silver Promax - Drama Program Promotion - “Subway”
1997 Gold Promax - Network Broadcast Special Project - “Bartcasting”